Understanding the Buyers Journey in the Digital Age Artwork

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. Since this is a podcast for local law firms, in addition to the digital marketing advice we are also providing our listeners with sound business growth activities that are necessary for today's business environment.

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Marketing Solutions for Local Law Firms

Understanding the Buyers Journey in the Digital Age

May 22, 2024 • Frank Demming • Season 5 • Episode 246

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Before the digital age, potential clients often browsed the Yellow Pages to find a lawyer. Their decision on whether or not to hire a particular firm would then depend on how their inquiry was handled by the receptionist, legal assistants, and solicitors.

In the digital age, potential clients are more likely to research and contact lawyers online. It is critical to consider the customer journey stages to understand how potential clients make their decisions:

Awareness stage: The potential client is experiencing a problem or opportunity and is looking for information.
Consideration stage: The potential client has identified the problem and is researching possible solutions.
Decision stage: The potential client decides who to buy from.
Advocacy stage: The client chooses whether to buy again and recommend the firm to others.

Listen to this episode for a more Indepth explanation.

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